Script bank
Thirty scripts · four niches · one studio

Thirty scripts. Four niches. One Lowcountry stockroom.

The same script formats Marshframe ships to clients every month — open with a hook, stage two short scenes, voice over with a real line, close on an on-screen CTA. Browse by niche, then claim three free sample videos in your voice via /sample.

How to read this page

30 scripts · 5 niches · TikTok · Reels · Shorts

Each card is the same skeleton — hook on top, two scenes, one voiceover line, an on-screen CTA — so a creative team can run them in any order. Filter chips narrow the grid to one niche; “All” resets to the full set.

The bank

Filter, copy, ship.

Filter chips narrow to one niche. The card copy is yours — adapt the hook line, swap the voiceover, retarget the CTA to your offer.

Filter scripts by niche
HVAC & Plumbing
TikTok
Three reasons your AC smells musty come August.
Scene 1

Close-up of a clogged condensate pan draining onto the floor.

Scene 2

Cut to the thermostat as the temperature climbs two degrees past setpoint.

Voiceover

If your house smells like a wet towel the minute August hits, it is almost never the unit — it is the pan, the filter, and the coil. All three have a ten-minute fix.

On-screen CTA

Book a $49 summer tune-up

TikTok · Owner-spokesperson

HVAC & Plumbing
Reels
What to do tonight when your water heater goes cold.
Scene 1

On-camera owner walking to a basement utility closet.

Scene 2

Hand pointing at the gas control valve, then the pilot window.

Voiceover

Trip the breaker, check the gas valve, look at the pilot. If the pilot is out and you do not smell gas, the relight is a five-minute job. If you do smell gas, walk out and call us.

On-screen CTA

Save this for tonight

Reels · On-camera explainer

HVAC & Plumbing
Shorts
The one Lowcountry filter mistake that costs you a fan motor.
Scene 1

Photo-stitch of a brand-new filter being installed in a return.

Scene 2

Cut to the same return six months later, filter collapsed against the coil.

Voiceover

A MERV-thick filter in a system that was designed for MERV-8 will choke the blower, overheat the motor, and cut the life of your system in half. Match the filter to what the unit was rated for.

On-screen CTA

Ask which filter you actually need

Shorts · Photo-stitch proof

HVAC & Plumbing
TikTok
How to read your own utility bill before it lands.
Scene 1

Top-down shot of a paper bill on a kitchen counter.

Scene 2

Pen circling the kWh total, then the same line on last month’s bill.

Voiceover

Find kWh, find degree-days on your utility's page, and divide. If your home moved more than twenty percent per degree-day, something changed — setpoint, duct, or weatherstripping.

On-screen CTA

Tag a neighbor who overpays

TikTok

HVAC & Plumbing
Reels
A two-minute tune-up that drops your bill in August.
Scene 1

Washable filter pulled from the slot and rinsed in a kitchen sink.

Scene 2

Spray bottle on the evaporator coils, then a clean dry-fit.

Voiceover

Pull the filter, rinse it, let it dry. Spray the coils — not the fins, the coils — until the water runs clear. Put it back. That is the whole August move.

On-screen CTA

Try it this weekend

Reels

HVAC & Plumbing
TikTok
When you do not need a new unit (and when you do).
Scene 1

Tabletop shot of three thermostats lined up.

Scene 2

Cut to a compressor buzzing on a roof in 96-degree heat.

Voiceover

If the system is under twelve years old and the airflow feels thin, you almost never need a replacement — you need a coil clean and a fan motor. Past twelve, with a hard start, talk to us.

On-screen CTA

Get a free second opinion

TikTok · Educational

HVAC & Plumbing
Reels
Why your plumber never shows up on time — and we do.
Scene 1

Dispatch board with three trucks already on the road.

Scene 2

Owner on-camera in a stocked van, eight o’clock sharp.

Voiceover

Most Lowcountry plumbers run two crews and pray. We run three crews, slot every job into a sixty-minute window, and text you when we are ten minutes out.

On-screen CTA

Book a one-hour window

Reels · On-camera trust

HVAC & Plumbing
Shorts
Three signs your water heater is about to leak, not just clank.
Scene 1

Hand on the side of a six-year-old tank, rust streak running to the pan.

Scene 2

Valve under the tank dripping into a five-gallon bucket.

Voiceover

Rust on the side, water in the pan, and a valve that will not fully close. Any two of those and you have a year, maybe less — start pricing the swap now, not the day it bursts.

On-screen CTA

Get a swap quote tonight

Shorts

HVAC & Plumbing
TikTok
What “emergency service” actually costs in the Lowcountry.
Scene 1

Whiteboard with three numbers, no other props.

Scene 2

Owner on-camera pointing to the middle number.

Voiceover

After-hours dispatch is one-eighty to our door, two-twenty on a Sunday, and two-sixty-five on a holiday. We post the rate so you can decide if the leak can hold until morning.

On-screen CTA

See all rates on the site

TikTok

HVAC & Plumbing
Reels
A Charleston crawlspace should not smell like a marsh.
Scene 1

Vapor barrier pulled back to expose a soggy patch.

Scene 2

Dehumidifier gauge reading sixty-two percent.

Voiceover

If your crawlspace reads above sixty-five percent relative humidity, your AC is fighting a swamp under the house. Encapsulation and a dedicated dehumidifier drop the load upstairs by a third.

On-screen CTA

Get a crawlspace reading

Reels · Educational

Med Spa
Reels
What to expect at your first tox appointment.
Scene 1

Calm avatar-led walkthrough of the consultation room.

Scene 2

Mirror shot of the patient pre-treatment, soft lighting, no filter.

Voiceover

You walk in, we talk about what bothers you — forehead, elevens, the corners — then we map the dose on your face before any needle comes out. The actual injections take about six minutes.

On-screen CTA

Book a free consultation

Reels · Avatar walkthrough

Med Spa
TikTok
This week only — first HydraFacial at one-twenty-nine.
Scene 1

On-camera B-roll of a HydraFacial wand on a patient’s cheek.

Scene 2

Avatar overlay with the offer and the booking link.

Voiceover

A sixty-minute HydraFacial with our aesthetician — extraction, hydration, LED — for one-twenty-nine, first visit only. We open ten new slots a week for this.

On-screen CTA

Grab a $129 slot

TikTok · Promo

Med Spa
Reels
Why your lip filler is migrating — and how we stop it.
Scene 1

Side-by-side of a healed migration and a clean border on a model.

Scene 2

On-camera injector pointing at the vermilion border.

Voiceover

Migration happens at the wet-dry line, never below it. We stay one millimeter above the border, micro-aliquots only, and we tell you not to straw-drink for two weeks.

On-screen CTA

Book a lip assessment

Reels · Educational

Med Spa
TikTok
Three things to skip the week before any peel.
Scene 1

Top-down of a skincare shelf with tretinoin and an AHA serum starred.

Scene 2

Calendar marked the week before a peel, three items crossed off.

Voiceover

No retinol, no AHA, no exfoliating scrub for seven days before a peel. If you absolutely have to wear makeup the day of, bring a clean mineral SPF instead.

On-screen CTA

Read the pre-peel guide

TikTok

Med Spa
Reels
How we pick a tox dose for a first-time patient.
Scene 1

On-camera injector with a whiteboard and three patient archetypes.

Scene 2

Cut to a forehead mapping session with a measured dose card.

Voiceover

Forehead lines, masseters for clenching, elevens — three different maps, three different bounce rates. We start conservative on a first visit and book a two-week tune-up.

On-screen CTA

See your dose map

Reels

Med Spa
Shorts
The follow-up text you should expect after filler.
Scene 1

On-camera aesthetician with a phone showing the eight standard follow-ups.

Scene 2

Patient mirror shot three days post-op, no swelling.

Voiceover

Day one, day three, day seven, and day fourteen — four check-ins, plus a sixty-day refill reminder. If any of those come in late, you hear from us first.

On-screen CTA

See what comes after

Shorts

Med Spa
Reels
Why we will not inject anyone under twenty-two.
Scene 1

On-camera owner at the front desk, intake form in frame.

Scene 2

Soft cut to a quiet consult room, no patient in view.

Voiceover

It's not about gatekeeping — it's anatomy. The face is still remodeling into the mid-twenties, and early toxin can lock patterns you will not love at thirty.

On-screen CTA

Book a consultation

Reels · Owner position

Med Spa
TikTok
Three signs your medspa is cutting corners.
Scene 1

Handheld shot of a single-patient vial, lot number in frame.

Scene 2

Cut to a consultation room with only one chair and no mapping board.

Voiceover

Single-patient vials, a mapped face before any needle, and an injector who will tell you to come back later. If your spa skips any one, walk out.

On-screen CTA

See how we run the room

TikTok

Restaurant
Reels
Today's specials at the bar — five minutes in.
Scene 1

Handwritten chalk-board opener at the host stand.

Scene 2

On-camera bartender walk, plated specials on the bar.

Voiceover

Tuesday at the bar — flounder crudo with yuzu kosho, a smoked pork shoulder with pickled peach, and the ricotta toast with hot honey. Reservation link in the caption.

On-screen CTA

Reserve a bar seat

Reels · Owner-spokesperson

Restaurant
TikTok
How we roast a Lowcountry single-origin.
Scene 1

Slow-mo pour-over footage cut against the roaster drum.

Scene 2

HeyGen avatar narrating the cupping notes at the end.

Voiceover

Eight ounces of Colombia Inzá, light enough to keep the jasmine, dark enough to keep the sugar. We pull the drop at first crack plus eleven seconds.

On-screen CTA

Order a 250g bag

TikTok · Founder-led

Restaurant
Reels
The dish that almost did not make the menu.
Scene 1

Plated dish on a pass, ticket spike in the background.

Scene 2

Chef on-camera holding a tasting spoon and shaking their head.

Voiceover

We tested the grouper collar four ways before service tried it. The third version made the cut — anything smoky overwhelmed the cure, anything sweet overpowered the citrus.

On-screen CTA

Try it before it rotates

Reels

Restaurant
TikTok
A dishwasher to a sous chef in four years.
Scene 1

Black-and-white throwback of a teenager at the dish pit.

Scene 2

Color shot of the same person plating at the pass, four years later.

Voiceover

He started nights at sixteen. He moved to garde manger the next year, saucier the year after, and he is running the line this fall. We promote from the dish pit first — every time.

On-screen CTA

Meet the kitchen

TikTok · Story

Restaurant
Reels
Why we do not run a happy hour.
Scene 1

On-camera owner at the bar, no drink in frame.

Scene 2

Cut to a packed five o’clock dining room instead.

Voiceover

Discounts train your best customers to wait for the discount. We hold price and we hold the room — five o’clock fills with the people who want the food, not the deal.

On-screen CTA

See the dinner menu

Reels · Position

Restaurant
Shorts
Brunch service, eight tables, the order of operations.
Scene 1

Tickets in a row, two raised in quick succession.

Scene 2

Pass shot of six plates going out in eighty seconds.

Voiceover

Eggs go last, bread goes first, hot sauce goes out with the savory plates. Service at eight tables is a four-rhythm motion, not a sprint — same way every Sunday.

On-screen CTA

Book Sunday brunch

Shorts

Restaurant
TikTok
A coffee shop is a front porch, not a counter.
Scene 1

Wide of a café with a community bench and two chatty regulars.

Scene 2

Close-up of the same bench empty mid-afternoon, board games stacked.

Voiceover

If your cafe doesn't have somewhere to sit that isn't a chair you pay for, it's a counter, not a shop. We keep one bench free, always — and a stack of board games under the bar.

On-screen CTA

Visit the porch

TikTok · Story

Barbershop
Reels
The fade that holds up on a humid Lowcountry morning.
Scene 1

Shop-floor on-camera barber walk-through on a real chair.

Scene 2

Finished look held for the close, fresh lineup against bright window.

Voiceover

We drop the fade one grade lower than the client asks for, and we use a half-blade at the temple instead of a zero. That is what survives August.

On-screen CTA

Book the next slot

Reels · On-camera walkthrough

Barbershop
TikTok
Walk-in Tuesdays — five dollars off any shape-up until August.
Scene 1

Avatar-led promo cut with on-camera shop B-roll.

Scene 2

Booking-stack end-card with the calendar overlay.

Voiceover

Every Tuesday, walk in between ten and two, and any shape-up is five off. No reservation, no upsell — just a clean lineup and out.

On-screen CTA

Walk in Tuesday

TikTok · Promo

Barbershop
Shorts
Why we keep three clippers on every station.
Scene 1

Top-down of a station with three clippers lined up by guard.

Scene 2

On-camera barber swapping a blade mid-cut without slowing down.

Voiceover

One clipper, one task. Comb on, taper off, detail in. Swap in two seconds, never reset your line — that is the only way to keep a busy floor from drifting.

On-screen CTA

See the station setup

Shorts

Barbershop
Reels
A first chair visit starts with a question, not a cape.
Scene 1

On-camera barber at the consultation mirror, cape in hand but not on.

Scene 2

Cut to the consultation conversation, chair empty.

Voiceover

What kind of work do you do, how short do you like it on the sides, what did your last barber do that you hated. We do not put the cape on until we have answers to all three.

On-screen CTA

Book a first chair

Reels · Educational

Barbershop
TikTok
Why our shop plays no music for the first ten minutes.
Scene 1

Wide shot of a quiet shop floor, no music in frame.

Scene 2

On-camera owner talking over a soft barber chat in the background.

Voiceover

Most barbershops are too loud to think. We keep the music off the first ten minutes of the day so the room sets the tone — conversation, not competition.

On-screen CTA

Visit the shop

TikTok · Position

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